Knowledge-as-a-Service: the moment your brand starts teaching - and wins

Imagine a customer scanning a small code on a package or poster and, two seconds later, hearing a clear, friendly voice that genuinely helps. She finishes the minute-long chapter, taps the WhatsApp share button, and passes it on. That tiny, useful moment doesn’t just inform - it retains the person you already reached and introduces you to the next one. That’s the engine behind Knowledge-as-a-Service (KaaS) by WOM.fm.

What is KaaS? Branded, accessible audio playlists - opened by scanning a QR code or tapping a short link - that move people from curiosity to action. Each playlist begins with a proper brand intro (long enough to establish who’s speaking and why it matters), delivers evidence-based guidance, then closes with a clear next step: call the hotline, visit the site, talk to a nurse, find an agent. Start from our Audiopedia library or bring your own approved scripts or audio; WOM.fm wraps, localizes, and delivers in the languages your audience actually uses - backed by privacy-first analytics. No app, no login - just scan, listen, act, and share.

Because reading is often a barrier, KaaS leans into listening: short, sequential micro-lessons in the listener’s language that build understanding across a playlist. It draws on Audiopedia Foundation’s UN-recognized last-mile methodology - one action per chapter, plain language, and human, culturally aware localization - so it works just as well in a clinic line as in a customer portal. 

Marketers care about outcomes. KaaS lifts retention because helpful, consistent episodes turn your brand into a trusted companion, not a passing ad. It drives acquisition because people forward what helps them - WhatsApp does the distribution your media plan can’t buy. And it does both responsibly: WOM.fm pairs first-party, privacy-first analytics with creative agility, so you see what’s being heard and finished and can iterate the hook, the outro, or the language mix without collecting personal data.

KaaS also changes how and where you tell your story. The same playlist can live on packaging, at point of sale, in a clinic, a bus station, on Facebook, and on your portal - one narrative, many surfaces.

If you want to feel the format, open wom.fm/200 - it’s a plain, unbranded demo of the listening experience (this one is about digital financial literacy in Swahili). When you’re ready to make it yours, we’ll design your first playlist, give it a distinctive brand intro, and put it where it can be found, heard, and shared. The brands that move first will own the space between advertising and actual help - the space where loyalty is earned and new customers arrive already trusting you.

WOM.fm makes that shift simple. Bring a topic and a market. We’ll help you teach something useful - and let your customers do the sharing.