Health & SBCC
- Clinic posters, outreach vans, CHW kits
- Deploy: Playlist or Visual Playlist (audio + one image/track)
- Place QR: registration desk, waiting areas, vaccine line
- KPI: plays/QR, WhatsApp share taps
Use Cases for Audio Flyers
Scan a poster, play a short message, share on WhatsApp - then prove what worked with simple reports or live dashboards.
Use Cases for WOM.fm Audio Flyers
Women’s Empowerment
- Rights, safety, entrepreneurship
- Deploy: short, discreet tracks; local languages
- Place QR: women’s centers, market stalls, WhatsApp groups
- KPI: <30s completion proxy
Public Service & Emergency Info
- Immunization drives, disaster info, policy updates
- Deploy: single-track alerts; multi-language
- Place QR: transport hubs, municipal offices
- KPI: 48-hour spike curve
Financial Literacy
- Mobile money, scams, savings
- Deploy: 3-5 track Playlist
- Place QR: agent shops, community boards
- KPI: plays per listener (approx.)
Field Ops & Training
- Onboarding, SOP refreshers
- Deploy: Visual Playlist
- Place QR: staff rooms, kits, ID badges (small QR)
- KPI: slide views per track
Civic & Elections (non-partisan)
- When/where/how to vote
- Deploy: single-track + language variants
- Place QR: town halls, kiosks, newspapers, buses
- KPI: day-1 reach vs. mid-week retention
Also used by mission-driven brands
Packaging & On-Product Help
- Turn a QR on packaging into short audio “how-to” and safety tips.
- Publish: Single track or Visual Playlist (steps).
- Place QR: Label, insert, or box flap.
- KPI: Plays per 1k units, share taps to WhatsApp.
Retail & Agent Locations
- Explain offers or service steps at the counter—no app, no reading.
- Publish: 2–4 track Playlist (FAQ).
- Place QR: Till, posters, receipts.
- KPI: Plays/QR and “Most replayed track”.
Tourism & Cultural Preservation
- Enhance visits with local-language audio guides and heritage stories.
- Publish: Visual Playlist (map/stop image per track).
- Place QR: Trailheads, museum labels, info boards, brochures.
- KPI: Plays by stop; completion proxy for full route.
Workforce Onboarding & Safety
- Briefings workers can replay anytime—factory or field.
- Publish: Visual Playlist (PPE/steps).
- Place QR: Break rooms, lockers, ID cards.
- KPI: Slide views per track; completion proxy.
Download Your Free Narrowcasting Playbook
A practical, 25-page, tech-agnostic field guide to targeted audio (narrowcasting) in low-literacy, low-data contexts. It explains why the approach works, where to use it, how to deliver online and offline (QR/short links, WhatsApp, solar players, SD cards, loudspeakers), and how to monitor impact with privacy-friendly metrics - drawing on a decade of work by Audiopedia Foundation
