Introducing WOM.fm: Your Message, Exactly Where It Counts

In a world where nearly 4 billion people remain disconnected from vital information due to barriers like low literacy, diverse languages, and limited internet connectivity, the need for effective, inclusive communication solutions has never been greater. Traditional broadcasting - radio, TV, print - often can’t reach them when it matters most.

WOM.fm helps organizations deliver short, local-language Audio Flyers straight to the people who need them: scan a QR or tap a short link, listen on any phone, and share on WhatsApp.

What is WOM.fm?

Narrowcasting is a strategic approach that focuses on delivering tailored audio content directly to defined, specific audiences. Unlike traditional broadcasting that sends messages broadly and indiscriminately, narrowcasting ensures that your vital messages - on health, financial literacy, agriculture, and more - reach precisely the people who most need to hear them. 

WOM.fm operationalizes this with Audio Flyers - concise audio in the right language, reachable without apps, and easy to pass along.

The Legacy of Audiopedia

WOM.fm is built upon more than a decade of experience and proven results from the Audiopedia Foundation. Audiopedia has successfully bridged communication gaps by reaching over 15 million underserved individuals worldwide through targeted audio content. Recognized by the United Nations as part of the SDG Digital Acceleration Agenda for gender equality, Audiopedia's work has validated that targeted audio content dramatically improves knowledge retention and drives meaningful behavior change in areas such as health, financial literacy, agriculture, and women's empowerment.

Who Can Benefit from WOM.fm?

WOM.fm is uniquely suited to serve international NGOs, government agencies, and enterprises committed to making a positive impact in the Global South. Whether your goal is to educate communities about public health, provide financial literacy training, improve agricultural practices, or empower women through vital knowledge, our platform delivers the right message, to the right people, in a format they understand and trust.

Why Choose WOM.fm?

• Precision and Relevance: Messages are specifically tailored to local languages and cultures, dramatically enhancing engagement and comprehension.

• Real-Time Analytics: Our platform includes detailed analytics, allowing organizations to measure exactly how content is performing and adjust campaigns for maximum impact.

• Cost-Effective: Audio content creation and distribution via WOM.fm is significantly more budget-friendly compared to traditional outreach methods, enabling impactful communication at scale.

Unique Advantages

WOM.fm not only delivers messages precisely but also tracks their impact in real time. With built-in analytics, you get immediate insights into listener engagement, enabling continuous refinement of your outreach. Our platform respects privacy and ensures data protection compliance, making it ideal for sensitive topics and diverse audiences.

For instance, in a recent pilot project in Nicaragua, 97% of women participants found audio content very useful and requested more such programs. Similarly, health campaigns in Nigeria’s urban slums saw dramatic increases in health knowledge and positive behavioral changes, demonstrating Narrowcast.it’s immediate and measurable impact.

Getting Started with WOM.fm

Ready to transform your outreach strategy? WOM.fm makes it simple:

• Create: Develop targeted, culturally relevant audio content.

• Distribute: Easily disseminate content through mobile phones, QR codes, WhatsApp, community speakers, or solar-powered audio players.

• Measure and Adapt: Monitor real-time analytics and continuously refine your campaigns for optimum results.

Take the Next Step

WOM.fm empowers your organization to communicate effectively and inclusively. Join the growing movement dedicated to precision audio outreach and measurable impact. Contact us today for a personalized demo or to start a pilot project tailored specifically for your organization's needs.

Together, let's narrowcast your message exactly where it counts and create a brighter, more informed future for all.