Turn SBCC messages into guided action

WOM.fm helps SBCC agencies and programme teams add audio guidance, Visual Audio, next steps, feedback, and simple analytics to campaign materials - especially where literacy, bandwidth, and language access are barriers.

Explore the demo
Book a conversation
SBCC_Hero

The message is only the beginning

Most SBCC campaigns already have strong messages, creative materials, and carefully designed communication strategies.

But in the field, one question often remains:

What happens after someone sees the poster, hears the message, or scans the material?

Do they understand what to do next?
Can they access the information in their language?
Can they replay it later or share it with someone else?
Can the programme see whether people engaged with it?

WOM.fm helps close that gap by turning campaign materials into low-bandwidth audio-first interaction points.

What WOM.fm adds to SBCC work

WOM.fm adds a lightweight interaction layer to SBCC materials - helping people listen, understand, act, share, and respond.

SBCC_in_the_field

Audio guidance

Short spoken explanations in local languages, accessible from QR codes, short links, posters, leaflets, or community materials.

Visual Audio

Step-by-step images with audio for moments where people need to understand a process, warning sign, service journey, or recommended action.

Calls to action

Guide people to the next step: call a hotline, visit a service, share via WhatsApp, open a resource, or continue to another module.

Lightweight feedback

Ask one simple question after the audio and collect a response without apps, logins, or complex forms.

Analytics and reporting

Track scans, listens, completion, sharing, and feedback to strengthen learning and reporting.

Partner-ready deployment

Use WOM.fm as an add-on layer in existing SBCC campaigns, pilots, client projects, or community activations.

breath_demo2

Example: when breathing becomes a warning sign

A caregiver may notice that a child is unwell, but not know when fast breathing becomes urgent.

With WOM.fm, a poster, community handout, clinic material, or WhatsApp link can open a short Visual Audio experience that explains the warning sign step by step - using audio, simple visuals, and a clear next action.

This is the kind of SBCC moment WOM.fm is designed for: practical, time-sensitive guidance that needs to be understood quickly and shared easily.

Open the demo

Built to fit into real SBCC work

WOM.fm is not a replacement for SBCC strategy, creative development, or field implementation. It is a lightweight interaction layer that agencies, consultants, NGOs, and programme teams can add to the materials and channels they already use.

heat_campaign
  • clinic posters and waiting-area materials
  • community health campaigns
  • frontline worker tools
  • radio or social media campaigns as the next step
  • WhatsApp outreach and sharing
  • school, youth, or women’s group materials
  • OOH and local campaign surfaces
  • public service or referral materials

For agencies and consultants, WOM.fm can help prototype client ideas quickly, make campaign materials more accessible, include local-language audio, add a simple feedback loop, and create stronger pilot or case-study evidence.

Questions SBCC teams often ask

Who is this for?

For SBCC agencies, consultants, NGOs, public-sector programmes, and implementation partners working in communication, behaviour change, awareness, service access, or community engagement.

Do users need an app?

No. WOM.fm works through QR codes and short links in a mobile browser.

Can this work in low-bandwidth contexts?

Yes. WOM.fm is audio-first and designed to be lighter than video-heavy formats.

Can we use local languages?

Yes. Audio can be produced or localized in the languages needed for the campaign or community.

What can be measured?

Scans, listening starts, completion, sharing, CTA clicks, and simple feedback interactions.

What does a first pilot look like?

Usually one campaign message or use case, one or two languages, one or two touchpoints, and a simple reporting view.

Can agencies use this with their clients?

Yes. WOM.fm can be used as a partner layer in client projects, pilots, proposals, and campaign concepts.

sol3

Have an SBCC campaign that should do more than inform?

Let’s explore how WOM.fm could add audio guidance, next steps, feedback, or reporting to one real campaign material or use case.

Book a conversation

Or start with the breathing demo first.